A year of stunning victories for Mira Max: successful cases, difficulties and the secret of success

Exactly a year ago, Mamozin registered its second perfumery brand, Mira Max. During this time, the brand has solved many important problems, released hundreds of new fragrances and confidently took its place in the perfumery market. Today we want to tell you how it all began and how we won the hearts of our customers.

First steps and instant success

The first product under the Mira Max brand was eau de parfum in 60 ml bottles. The collection featured 12 classic and niche perfumes. The line of new perfumes Mira Max consisted exclusively of women's perfumes. She was in great demand both among the representatives of the younger generation and among mature women.

In the first three months, the demand for Mira Max eau de parfum reached unprecedented heights: we were processing up to 20 bulk orders a day! Therefore, the company's management decided to expand the range of perfumes and release the next generation of perfumes from Mira Max.

Launch of the flagship line

The victorious debut of Mira Max Eau de Parfum gave even more confidence and inspiration to our perfumers. We started to release even more unique fragrances in a new design. So, in one year, the number of perfume combinations from Mira Max has grown 8 times!

The collection includes perfumes not only for women, but also for men. Persistent and natural perfumes instantly attracted the attention of the stronger sex. The greatest demand was for such compositions as Gentleman, General and Ocean Man.

The bottle design has been revised for the new flagship line. It has become even more stylish, sleek and attractive. The cubic shape embodies the "strength" and durability of perfumes: they last on the body for more than 12 hours, and on clothes up to 2 weeks! Instead of a label, we began attaching metal plates with engraving unique to each fragrance on the bottles.

Eau de Parfum Mira Max 50 ml began to appear not only on the dressing tables of our clients, but also at exhibitions. Our manager barely had time to take orders from wholesalers and distributors of perfumery. The new line became the flagship line, and the company had to expand its staff to meet all the commercial needs of its customers.

Selective perfumery

To prevent a shortage of Mira Max perfumes, we had to make several important decisions. One of them is the larger volume of the bottle. Therefore, we chose the 25 most popular fragrances and began to produce them in double volume - in 100 ml bottles. Each fragrance was produced in a special unique design.

The decision paid off: part of the load on production decreased. We got a little time to modernize production. All equipment began to comply with high European standards and our plant began to produce even more products.

Persistence in an oriental style

Experimenting with perfumes, we decided to release fragrances with maximum durability. Thanks to this, a special product line has appeared in our collection - Mira Max perfumed oils. This type of perfume lasts longer on the skin and requires very little.

The collection of oils includes 60 original fragrances. Each scent comes in an original oriental-style bottle. The bulbous dome cap conceals the roll-on applicator. It allows you to apply oil sparingly - one bottle can be enough for a year.

Mira Max as a lifestyle

Having studied the preferences of our customers, we decided to offer them something more than perfume and began to produce perfumery for textiles. You can choose your favorite scent and perfume bed linen, towels, tablecloths and any other fabric with it.

To delight our customers at home and at work, Mira Max fragrances have launched a range of indoor aroma diffusers. We have not forgotten about motorists: we have developed a line of perfumes for the car interior. Not only drivers, but also their passengers can enjoy the Mira Max aromas.

In just one year, Mira Max has gone from a small brand with 12 scents to the largest manufacturer of a whole perfume family. Fans of Mira Max never part with their favorite fragrances: the brand's scents are always on their clothes, in their homes, cars and even in their dreams.

We thank our customers for their trust and promise that our products will only be improved. We would like to thank our employees for their dedicated work and dedication to perfumery traditions! Happy birthday, Mira Max!